Packages
Clear starting points. Scope built around the business.
Some businesses need clarity before committing to execution. Others need consistent content, stronger acquisition, senior leadership or an external team capable of connecting the full marketing function. The engagements below are designed around those different needs.
All fees are quoted in US dollars. Prices shown are indicative starting points. Final scope and pricing are confirmed after a diagnostic conversation.
The final proposal reflects the commercial problem, number of markets and channels, production requirements, account complexity, available internal resources and level of senior involvement required.
GROUP 01
Strategy Projects
For businesses that need a clear diagnosis, strategy or implementation plan before committing to ongoing execution.
Growth Diagnostic
Find out what is limiting your marketing before trying to do more of it.
Price
US$750
Typical duration
Two weeks
Details+
Best for
Businesses already investing in marketing but lacking clarity on what is working, what is wasting resources and what should happen next.
Included
- Founder or leadership discovery session
- Review of positioning, messaging and offer
- Website and conversion-path review
- Review of up to four active marketing channels
- Content, creative and paid-media assessment where relevant
- Analytics and measurement review
- High-level competitor and category scan
- Identification of the most important commercial and operational gaps
- Prioritised action plan
- Leadership findings presentation
Scope note
This is a practical diagnosis of the current marketing system, not a generic audit filled with disconnected recommendations.
Not included
Execution, content production, campaign management, website changes or a detailed 90-day implementation calendar.
90-Day Growth Blueprint
Turn scattered marketing activity into a focused quarterly plan.
Starting from
US$2,500
Typical duration
Three to four weeks
Details+
Best for
Businesses with internal people, freelancers or partners available to execute but no connected strategy guiding their work.
Included
- Current marketing and funnel diagnosis
- Customer and priority-segment clarification
- Positioning and messaging recommendations
- Offer and conversion-path review
- Funnel structure
- Channel and acquisition priorities
- Content and campaign themes
- 90-day execution roadmap
- Monthly and weekly priorities
- KPI and reporting framework
- Indicative budget allocation
- Team, ownership and resource recommendations
- Two implementation workshops
Not included
Ongoing execution, creative production, media management, software implementation or team management.
Go-to-Market Strategy
Build the commercial plan behind a new launch, offer or market.
Starting from
US$4,500
Typical duration
Four to six weeks
Details+
Best for
Businesses launching a new product, service, geography or significant commercial proposition.
Base scope
The starting engagement covers one product or service and one priority market.
Included
- Business, product and market discovery
- Secondary market and category research
- Competitor and alternative-solution analysis
- Ideal-customer profiles and priority segments
- Customer motivations, objections and buying triggers
- Positioning and category framing
- Value proposition and messaging architecture
- Offer and package recommendations
- Acquisition-channel strategy
- Launch-funnel structure
- Landing-page direction
- Launch campaign concepts
- Content and creative themes
- Budget allocation
- Launch calendar
- KPI and measurement plan
- Internal launch workshop
Not included
Primary customer research, brand-identity design, website development, PR retainers or ongoing campaign execution.
AI Marketing Operating System
Use AI to improve marketing operations without lowering the quality of the work.
Starting from
US$4,000
Typical duration
Three to four weeks
Details+
Best for
Marketing teams experimenting with AI but lacking connected workflows, quality controls or a clear adoption plan.
Included
- Marketing workflow audit
- Identification of high-value AI use cases
- Recommended tool stack
- Up to six core AI-enabled workflows
- Prompt and template library
- Content research and ideation workflows
- Copy and creative-development workflows
- Reporting and analysis workflows
- Quality-control and approval processes
- Brand and responsible-use guidelines
- Written operating procedures
- Team training session
- 60-day adoption roadmap
Scope note
This is a practical operating system designed around how the team works, not a generic workshop about AI tools.
Not included
Software subscriptions, custom applications, API development, complex automation engineering or ongoing production.
GROUP 02
Content, Creative & AI Partnerships
For businesses that need an ongoing content and creative engine rather than occasional disconnected posts.
Founder Authority Engine
Build a credible point of view around the person leading the business.
Starting from (per month)
US$2,500
Minimum engagement
Three months
Details+
Best for
Founders, consultants and senior executives whose expertise is valuable but remains largely invisible outside their immediate network.
Base scope
The starting engagement covers one person and one primary platform, normally LinkedIn.
A typical month includes
- Founder positioning and editorial strategy
- Profile optimisation during the first month
- One monthly content-capture conversation
- Monthly editorial calendar
- Eight insight-led written posts
- Two document or carousel posts
- Two short-form video or visual assets
- Copywriting and editing
- Creative direction and design
- Scheduling on the agreed platform
- Monthly performance review
- Recommendations for the following month
- Two consolidated revision rounds
Not included
Daily commenting, inbox management, lead outreach, photography, on-location filming, paid media or guaranteed follower and lead volumes.
Content, Creative & AI Engine
Create a reliable monthly content system built around business priorities.
Starting from (per month)
US$3,500
Minimum engagement
Three months
Details+
Best for
Businesses that need a dependable creative system but do not yet need a complete external marketing department.
Starting scope
One brand · Up to two platforms · Eight core assets per month.
A typical starting month includes
- Monthly content strategy
- Campaign or editorial theme
- Content calendar
- Four static or carousel assets
- Four short-form edited, AI-assisted or AI-generated videos
- Copy and captions
- Design and editing
- Adaptation across up to two agreed platforms
- Scheduling
- Monthly optimisation report
- Two consolidated revision rounds
Scope note
Larger scopes may include additional creative assets, campaign content, lead-generation material and more extensive repurposing.
Not included
Daily community management, influencer management, large production shoots, long-form video production, paid-media management or unlimited creative requests.
GROUP 03
Performance & Growth
Performance & Growth Partnership
Manage acquisition as a growth system, not simply an advertising account.
Starting from (per month)
US$4,000
Minimum engagement
Three months
Details+
Best for
Businesses with a viable offer that need stronger paid acquisition, better creative testing and more disciplined conversion improvement.
Base scope
One brand, one priority market, up to two advertising platforms and up to US$20,000 in monthly advertising spend. Larger advertising budgets, additional markets or additional platforms are quoted separately.
Included
- Advertising and funnel audit
- Measurement and tracking review
- Media and acquisition strategy
- Campaign architecture and setup
- Active campaign management
- Audience, keyword and targeting development
- Budget allocation
- Weekly optimisation
- Creative and messaging test roadmap
- Up to eight advertising creative concepts or variations per month
- Advertising copy
- Landing-page and conversion recommendations
- Growth experiments
- Weekly performance review
- Monthly commercial reporting
Reporting focus
Qualified leads, conversions, acquisition cost and revenue where reliable data is available.
Not included
Advertising spend, website development, complex analytics implementation, production expenses, software or third-party fees.
GROUP 04
Fractional Marketing Leadership
Fractional Marketing Leadership
Experienced leadership without immediately hiring a full-time senior marketing head.
Starting from (per month)
US$4,000
Minimum engagement
Three months
Details+
Best for
Businesses that already have internal marketers, freelancers, specialists or agencies but lack one experienced person connecting and directing the work.
Included
- Initial business and marketing diagnosis
- 90-day marketing plan
- Marketing priorities and operating rhythm
- Weekly marketing-leadership meeting
- Monthly founder or senior-leadership review
- Team goals and accountability
- Campaign and creative review
- Budget planning and allocation
- Funnel and channel decisions
- Reporting framework
- Vendor and agency management
- Hiring and team-structure recommendations
- Alignment across marketing, product, sales and leadership
- Rashmi’s direct involvement in strategy, direction and review
Scope note
The starting engagement is designed around approximately 20 senior leadership hours per month. This is a leadership engagement, not an hourly consulting service.
Not included
Routine copywriting, regular design production, daily campaign optimisation, full-time employment or unlimited meetings and availability.
GROUP 05
Integrated Marketing Partnerships
For businesses that need senior marketing direction and practical execution to operate as one connected function.
Integrated Growth Partner
Combine senior marketing direction with execution across the functions that matter most.
Starting from (per month)
US$6,500
Minimum engagement
Four months
Details+
Best for
Businesses that need more than strategic advice but do not require a complete external marketing department.
Included
- Senior marketing strategy and oversight
- 90-day growth roadmap
- Weekly working meeting
- Monthly founder or leadership review
- Integrated measurement dashboard
- Campaign and funnel planning
- Delivery-team coordination
- Execution across two agreed primary workstreams
- Monthly analysis and prioritisation
- Rashmi’s direct strategic leadership
- Specialist execution through the consultancy team
Primary workstreams may include
- Content and creative
- Performance marketing
- SEO and organic growth
- Lifecycle, email and funnel optimisation
Scope note
The exact production scope is documented before the engagement begins. This is not an unlimited all-channel marketing package.
Fractional Marketing Department
Build and operate the marketing function without immediately creating a large internal department.
Starting from (per month)
US$10,000
Minimum engagement
Six months
Details+
Best for
Founder-led businesses that need senior marketing leadership, coordinated specialists and ongoing execution across multiple functions.
Included
- Senior marketing leadership
- Quarterly and 90-day planning
- Monthly priorities and campaign calendar
- Content, creative, performance, SEO, funnel and lifecycle direction
- Execution across up to three agreed primary workstreams
- Selected delivery specialists
- Weekly operational meeting
- Monthly founder or leadership business review
- Budget planning
- Marketing dashboards and reporting
- Campaign and creative quality control
- Vendor and freelancer coordination
- Hiring and team-development support
- Rashmi’s direct involvement in major strategic and quality decisions
A typical base engagement may cover
- One business or brand
- One priority market
- Up to three primary marketing channels
- A defined monthly content and creative scope
- One paid-media platform
- One active landing-page or funnel workstream
- SEO direction and agreed organic activity
- Email or lifecycle support
- Integrated reporting
Scope note
The exact combination is designed around the business. It does not provide unlimited output across every marketing channel.
Not included
Advertising spend, software, development, large-scale production, influencer fees, travel, sales ownership or third-party expenses.
GROUP 06
Custom Engagements
Custom Engagements
A deliberately scoped combination for a business whose needs do not fit neatly into one package.
Price
Scoped after diagnosis
Duration
Defined after diagnosis
Details+
Examples
- Performance marketing combined with founder thought leadership
- Fractional leadership with a limited content and creative team
- A launch strategy followed by a three-month execution sprint
- A focused combination of content, SEO and lifecycle marketing
Scope note
Custom does not mean cheaper. It means a different structure is genuinely more appropriate for the business.
How pricing works
Indicative starting points, finalised after a diagnostic conversation.
All prices shown are indicative starting points. The final proposal is based on:
- The commercial problem being addressed
- Number of brands, products and markets
- Marketing channels involved
- Required production volume
- Advertising spend and account complexity
- Existing internal resources
- Level of senior involvement required
- Speed and complexity of implementation
Commercial terms
- One-time projects are typically billed 50% in advance and 50% before final delivery.
- Monthly engagements are invoiced in advance.
- Prices exclude applicable taxes.
- Advertising budgets, software, production, development, creator fees, travel and other third-party expenses are separate unless expressly included.
- The minimum engagement period stated for each monthly package applies.
Next step
Not sure which engagement fits?
You do not need to diagnose the entire marketing problem before getting in touch. Share what is happening, what you are trying to achieve and where progress appears to be blocked. Rashmi will respond personally within two working days.