Marketing Budget Calculator

Build a more realistic marketing investment plan.

Marketing budgets are often based on last year’s spend, a fixed percentage or what the business can release at the time. This calculator creates a planning range using your revenue, growth ambition, margin, business model, objective and operating capacity.

Free · No email required · Your figures are not saved

This tool provides a planning range, not a universal benchmark or recommendation.

Currency

All monetary inputs should use the same currency. Nothing is converted, and no exchange rates are used.

Tell us about the business and the plan.

Use current annual figures and a realistic 12-month revenue target. All monetary inputs should use the same currency.

Nothing is saved unless you choose to have the result emailed to you.

Business model

Which option best describes the business?

Current annual revenue

What is the business generating annually today?

Target annual revenue

What annual revenue is the business aiming to reach within the next 12 months?

Gross or contribution margin

Business stage

Which description best reflects the business today?

Primary marketing objective

What should marketing contribute most directly over the next 12 months?

Typical sales cycle

How long does it usually take a qualified opportunity to become a customer?

Dedicated marketing-team size

Count people whose primary responsibility is marketing.

Current monthly marketing investment (optional)

Complete the fields above and select “Calculate my planning range” to see a suggested annual and monthly budget, a recommended allocation and the considerations that should shape the decision.

Need to turn the numbers into a plan?

Build the marketing system around the investment.

A budget becomes useful when it is connected to positioning, channel choices, conversion, measurement, team capacity and clear commercial priorities.

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