Results & Experience
Selected outcomes from 12 years of building marketing systems, leading teams and delivering measurable growth across education, media, technology, AI, SaaS and digital-first businesses.
Primary outcomes
US$147M+
Revenue generated for a global professional training and education business.
US$1.2M+
Revenue generated through performance marketing and creative strategy for an international digital publishing business.
7 teams · ~150 people · 3 countries
Cross-functional teams led across content, SEO, social media, outreach, PR, performance and digital growth.
Supporting proof
Group 01
Creative strategy, advertising copy, landing pages, audience targeting and optimisation managed as one connected acquisition workflow.
US$70K+
monthly advertising spend managed
50%
improvement in CTR
35%
ROAS / EPC uplift
25%
reduction in CPC
3,500
campaign assets created within performance marketing work
Group 02
Large-scale content, SEO, creative and operational systems built to improve output, quality and turnaround.
5,000+
campaign and marketing assets delivered across the wider career
50%
workflow efficiency improvement
45%
reduction in publishing turnaround
12,000+
content pieces produced or managed at scale
4,000
SEO pages produced or managed
250
lead-generation assets
Group 03
Brand, social media, content and category narratives built across B2B, AI, education, media and digital-first businesses.
25+
global markets
700K+
organic impressions
4x
LinkedIn growth
180
thought-leadership posts
50
sales and pipeline assets
5x
audience growth
80%
YouTube growth
50%
engagement lift
Group 04
Marketing practice combined with teaching, mentoring and the ability to make complex ideas clear and actionable.
300
students taught
15
courses designed
80
projects supervised
25
workshops facilitated
12+ yrs
of marketing experience
10+
industries
Next step