Tools & Assessments
These tools are designed to help founders and marketing leaders examine how their marketing is working, identify weaknesses and make better-informed decisions about what to address next.
Assessment
Marketing can look busy while remaining difficult to measure, repeat or scale. This structured diagnostic assesses seven parts of your marketing system and shows where attention is needed first.
Based on your responses, not external benchmark data.
Calculators
Calculate customer acquisition cost, ROAS, break-even performance and margin-adjusted advertising return using a focused set of planning tools.
Calculations run in your browser using the values you enter.
Planning
Most marketing budgets are set by habit rather than reasoning. This calculator produces a considered annual and monthly planning range, along with a suggested allocation across the six areas most budgets have to cover.
A planning range based on your inputs, not a benchmark or forecast.
Next step